Tower Hamlets Council, in partnership with Toynbee Hall and other local art and culture partners, are delighted to announce a £90,000 Historic England grant to create and deliver community-led cultural activities on the high street over the next three years. This includes Petticoat Lane market, as part of the High Streets Heritage Action Zone on Wentworth Street.
As part of this programme, a community decision-making group made up of local stallholders, businesses, creatives and residents will collectively design, curate and deliver a vibrant cultural programme of art experiences, bi-monthly activities and an annual Festival of Petticoat Lane.
The programme will seek to celebrate the area’s uniquely layered and blended cultural heritage, shaped by many different communities over the decades. Creatives will be commissioned to produce specific landmark experiences on the high street that are locally relevant, include local people in design and construction, and raise the profile of the area to a broader audience.
With the support of an experienced Cultural Consortium, the programme will increase awareness of Petticoat Lane and its market, increasing footfall and supporting thousands of people to discover and make use of this space.
John Biggs, Mayor of Tower Hamlets, said: “We are delighted to be supporting the work of the Cultural Consortium over the next three years and are embracing this opportunity to celebrate the rich cultural heritage of Wentworth Street. This area has an incredible history, and together with our local partners, residents, and businesses, we’ll work to ensure this investment benefits our local community.”
Sam Crosby, Community Services & Cultural Programming Manager, Toynbee Hall, said: “Toynbee Hall are excited to be involved in helping people who live, work, and study in the Petticoat Lane area to celebrate their heritage and present by designing and commissioning their own world-class cultural programme.”
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