The BID’s investment into making the area a welcoming environment is £762,168.
We asked the question: What would encourage you to spend more time in the Aldgate area?
There is a variety and mix of use of the district which brings its special character and diversity. It is important to harness this uniqueness and use as a promotional tool in a joined up cohesive way showcasing the area for the vibrant, cultural and diverse offer it has. It was clear from the perception analysis results, with 86% of businesses stating they also wanted to see a stronger brand developed for the area, that it is important the Aldgate Connect BID focusses its expertise on developing a strong marketing strategy and additional activities to build on this.
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